The Play

An AI-consulting wedge into the Singapore mid-market.

Partner-led, grant-framed. One sentence we both work from.

We sell senior AI implementation into Singapore SMEs and enterprises. We do not fly in as freelancers. We enter partner-led and grant-framed, where Singapore's government covers most of the bill. Ariel owns the outbound. Yuval builds and delivers. The door is a free AI audit, not a sales call.

🎯

The wedge

Free AI audit opens the hood
Consulting bundle proves value
The real build is the upsell

🤝

Split of work

Ariel: SG outbound, email + LinkedIn
Yuval: build, deliver, run the calls
Both: pick the first target together

🏛️

Why it works

~75% of spend is grant-subsidized
Talent gap SG can't hire out of
Proof already running in Israel

Who We Target

Two industries. A non-technical buyer who owns a broken process.

Read bottom-up from who actually pays Yuval today. Buyer is never the CTO.

🏦

1 · Insurance & banking / fintech

Proposed primary

Two highest-value deals sit here
SG is finance/insurance heavy
Deepest pockets, gov-funded
Proof: Ginger Insurance

💼

2 · VC / PE firms

Proposed secondary

The "CFO in a VC firm" buyer
Portfolio + platform builds
Relationship-heavy, high trust
Proof: JVP ($25K build)

👤

The buyer profile

Across both

Founder/CEO, COO, CPO, CMO, VC Partner
Non-technical, owns the budget
Has a broken process, not a dev team
Two screens: budget-but-non-technical, CRO-but-no-RevOps

⚑ Proposed pending Yuval's confirm — narrowing from six segments, still reading to lock the final two.

The Magnet

A free 30-minute AI audit. No strings attached.

We hear the pain points and hand back a map of where AI moves their bottom line.

🎧

What they give

30 minutes on a call
Their real pain points
A look at marketing / HR / ops / dev

🗺️

What they get — free

A map of their AI adoption
Where AI actually moves the needle
A live look at a working Company Brain

💸

Why it lands

Other firms charge tens of thousands for this
We give it away, no obligation
The audit earns the trust; the build earns the money

The audit is not a sales call. It is value-first. The selling happens only after the map exists and they ask "how do we build this?"

Outreach Messaging

What Ariel says in the message vs. what Yuval offers on the call.

Lead with the talent gap, not "AI is changing everything."

📨 In the message

Ariel · email + LinkedIn

The hook: senior AI implementation capacity Singapore can't hire fast enough
The ask: a free 30-min AI audit, no strings
The bridge: yes → a 2-min questionnaire, then we book the call
The proof line: systems already running inside VCs, insurers, startups
Channel split: email scales, LinkedIn is the closer but slow at SG volumes

🎙️ On the call

Yuval · verbal

Open the hood: map their AI adoption live
Show, don't tell: walk through the Company Brain
Hand over value: give them the Git
Plant the next step: a gameplan to implement, only if they want it

Do not lead with "AI is changing everything." Lead with: you can't hire senior AI builders fast enough — we are that capacity, government-funded.

The Bridge

Between the message and the meeting: a short questionnaire.

It qualifies the lead and pre-builds the map, so the call opens with value already on the table.

🏢

The company

Qualify + grant screen

Size, industry, what they do
SG-registered? Local ownership %
Which grant track they could fit

🔧

The pain

Where AI bites first

Which function feels most broken — marketing / HR / ops / dev / CX
Where the manual, repetitive work piles up
Tools and stack they use today

🎯

The goal

What a win looks like

What a 90-day win would be
Any AI already tried
Who will be in the room

Their answers become the first draft of the map. We walk in already knowing where AI moves their needle — the call confirms and shows, it does not discover from zero.

The Call Flow

How the 30-minute audit actually runs.

Pain points → adoption map → live walk-through → hand over the Git.

1

Confirm the pain points

You already have their questionnaire answers. Open the call by confirming the broken process, not discovering it from zero.

2

Build the AI adoption map

Where AI actually moves their bottom line. This is the free deliverable they walk away with.

3

Walk through the Company Brain — live

Show the real thing: CLAUDE.md + Skills + Git/Obsidian + Claude Code. This is the moment that converts.

4

Hand them the Git

Give them the starter repo. Real value in hand, no obligation. They leave owning something.

The Next Step

After the map: a gameplan, and a consulting relationship.

Offered only once the map exists. The audit itself stays free, no strings.

Track A · Consulting

Build your brain, with you

2 hours/week × 4 weeks, full team
Their vault + per-role skills + first agents
Ship one big deliverable together that month
Low-commitment, recurring entry point

₪4,720 / mo · ($2,500)

Track B · Project

Build it for you, with you

2 weeks design + planning (~$8K)
1–2 month build into their stack
Milestones, client-side team, delivery calendar
For a defined process with budget to match

$25K – $50K / project

🧭

The motion

Consulting (or workshop) first
Project second, once a build is scoped
The first engagement proves fit + surfaces the build worth pricing

⚑ Internal prices — do not put on any client-facing or public deck.

Value Architecture

Give huge value on the call. Still leave value to sell.

Answering Ariel's question directly: where the line sits.

✅ Given on the call — free

The magnet

The AI adoption map for their company
Live walk-through of the Company Brain
The starter Git in their hands

🔒 Held for the paid relationship

The build

Implementation — ליווי / הטמעה into their stack
Per-role skills build + working agents for the team
Grant-qualification engine — auto-check each company vs grant criteria, match the right grant, generate a personalized email (roadmap)

The walk-through proves we are real. The implementation is what they can't do alone — that is what stays on the table, and that is what they pay for.

Sequence & Ownership

Who does what — and what we're waiting on.

Both layers outbound-led. Both come back to Yuval to build.

🛰️ Ariel owns

Outbound

The partnerships-first vs companies-first call
SG outbound — email + LinkedIn sequences
The target list, built in Claude Code by segment + offer

🛠️ Yuval owns

Build & deliver

Run the audit calls + the live walk-through
Build the consulting + project deliverables
Lock the final two ICP industries

SG gov AI funding

$1B+ (NAIS 2.0)

Grant subsidy

~75% of spend

The pricing read

Not the blocker if the product convinces

Board guardrail: keep SG outbound paced behind the Israel proof points — partner-led + grant-framed, not solo cold entry.